Our inspiration this week comes from an article written by Shayla Love for Vice titled, “You’ll probably forget what it was like to live through a pandemic.” We thought it would make a great jumping-off point for how we will remember this time as well as a discussion on memory in general. 

We explore how memories get shaped during historically significant times and how vividness and emotion play into those memories. But, as Shayla notes, we don’t remember things all that accurately.

She points out that our specific memory of this time, even with all it’s heightened emotions and significance, will become, as she says, “a blur.” 

She goes on to say, “Those on the frontlines, like healthcare workers, will remember it differently. They'll witness the toll on human life firsthand and emotions like grief, fear, and anxiety will heighten their memories….[but] For those whose lives remain unscathed, who have the privilege of waiting out the weeks without much daily variety, this stretched out "historical event" isn't conducive to creating sharp, defined memories. Despite having conscious awareness of each moment now, a lot of it will slip away.”

We hope you enjoy this episode of Weekly Grooves.

© 2020 Weekly Grooves / © 2020 Behavioral Grooves

 

Links

“You’ll probably forget what it was like to live through a pandemic.” By Shayla Love: https://www.vice.com/en_us/article/5dmxvn/what-will-we-remember-from-the-coronavirus-covid19-pandemic

You have no idea what happened (New Yorker): https://www.newyorker.com/science/maria-konnikova/idea-happened-memory-recollection

A new false memory study suggest people can’t tell what's real: https://gizmodo.com/a-new-false-memory-study-suggests-people-cant-tell-what-1842751404

How our brains make memories: https://www.smithsonianmag.com/science-nature/how-our-brains-make-memories-14466850/

Did That Really Happen? How Our Memories Betray Us: https://www.npr.org/2019/12/16/788422090/did-that-really-happen-how-our-memories-betray-us

 

Greg Davies, PhD is a specialist in applied behavioral finance, decision science, impact investing, and financial wellbeing. He founded the banking world’s first behavioral finance team at Barclays in 2006, which he led for a decade. In 2017 he joined Oxford Risk to lead the development of behavioral decision support software to help people make the best possible financial decisions.

Greg holds a PhD in Behavioural Decision Theory from Cambridge; he has held academic affiliations at UCL, Imperial College, and Oxford; and is author of Behavioral Investment Management. Greg is also Chair of Sound and Music, the UK’s national charity for new music, and the creator of Open Outcry, a ‘reality opera’ premiered in London in 2012, creating live performance from a functioning trading floor.

We invited Greg to have a conversation about COVID-19 because of his very academic view of how our financial decisions are made in the real world. We found his insights to be invaluable as we discussed the importance of using NOW as the time to build resistance for the next crisis – it’s only a matter of time.

We discussed how to use Odysseus contracts to ensure we make decisions in a “cold” state that will bind us to behaviors in “hot” states. And one of the more provocative comments, especially coming from a financial guy, was how our world would benefit from giving the “fetish of optimization.”

You’ll want to check it out.

© 2020 Behavioral Grooves

 

Links

Connect with Kurt and Tim:

Kurt Nelson, PhD: @WhatMotivates  e-mail: kurt@lanterngroup.com

Tim Houlihan: @THoulihan  e-mail: tim@behavioralchemy.com

Lantern Group: http://lanterngroup.com/

BehaviorAlchemy: https://www.behavioralchemy.com/

Behavioral Grooves: https://behavioralgrooves.com/

Weekly Grooves: https://weeklygrooves.podbean.com/

Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Patreon Site for Behavioral Grooves: https://www.patreon.com/behavioralgrooves

 

General Coronavirus Info:

Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html

CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html

Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4

What is herd immunity?: https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/

A list curated by Liam.Delaney@UCD.ie

https://docs.google.com/document/d/11GLhX7hLf64Bxkdpv5hvYHqOjS1imlcMQFjJBJ-9oUM/edit

 

Coronavirus & Behavioral Science:

Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/

Why no one is reading your coronavirus email: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html

Handwashing can stop a virus, so why don’t we do it?: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/

The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/

Ideas 42: The Behavioral Side of COVID-19 here: https://ideas42.org/covid19/

Greater Good: https://twitter.com/GreaterGoodSC

 

How We Can Cope During This Crisis:

Tip Sheet from HUMU: https://humu.com/remote-nudges/

Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera

 

General Behavioral Science Links:

Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory

Annie Duke’s “How To Decide”: https://www.amazon.com/How-Decide-Simple-Making-Choices/dp/0593084608

“16 Ways To Promote Hand Washing With Behavioral Science” article by Aline Holzwarth: https://www.forbes.com/sites/alineholzwarth/2020/03/25/handwashing-with-behavioral-science/#261b4b9f768d

Aline Holzwarth’s Playlist on Spotify: https://open.spotify.com/playlist/0H5fsQRrqslGdBhhx8d4Aw?si=0jra0rU1Qu2vQNtqjbRvZA

Deontological and Consequential Moralities: https://plato.stanford.edu/entries/ethics-deontological/#DeoTheKan

Difference between descriptive and injunctive norms: https://psychology.stackexchange.com/questions/6193/whats-the-difference-between-injunctive-norms-and-descriptive-norms

Emotion Research from FinalMile: http://finalmile.in/research/

Pandemic Playbook from FinalMile: https://www.playbookforpandemic.com/

April 26, 2020

Iris Tzafrir: A Kind Word

Iris Tzafrir is an inspirational and influential cross-functional leader in strategy and business development, deal making, value actualization, and merger integration. She grew up in a Kibbutz in the Negev Desert of Israel, the daughter of 2 Holocaust survivors, and emigrated to the US for graduate school where she studied virology. She loves to learn and is committed to making the world a better place.

We asked her to join us to discuss her insights on anti-racism, recognition of the other, and the importance of working together in teams (a key element of this is inclusion). Iris is, in our opinion, an accidental behavioral scientist. She’s not trained in the terminology or interventions of behavioral science, yet it’s evident that she possesses great skills in framing and messaging. We found her journey from telling her parent’s Holocaust story to telling her own story an important example of applied behavioral science.

This episode is not so much about her life as the daughter of 2 Holocaust survivors as it is about her insights into the human condition. We hope you find her practices and insights helpful.

Lastly, our discussion with Iris ends around 36:20 where left us with a unique proposition. We urge you to listen to her read a short poem composed by her father. It’s called, “A Kind Word.”

© 2020 Behavioral Grooves

Links

"A Kind Word": https://www.linkedin.com/posts/iris-tzafrir_kindnessmatters-kindness-kindnessiscontagious-activity-6651629471386394624-NqLD

Iris Tzafrir: https://www.linkedin.com/in/iris-tzafrir/

The Holocaust: https://en.wikipedia.org/wiki/The_Holocaust

Robert Cialdini, PhD: https://en.wikipedia.org/wiki/Robert_Cialdini

Cristina Bicchieri, PhD “The Grammar of Society”: https://www.amazon.com/Grammar-Society-Nature-Dynamics-Social/dp/0521574900

Albert Bandura, PhD: “The Bobo Doll Effect”: https://www.youtube.com/watch?v=dmBqwWlJg8U

 

Musical Links

Idan Raichel: https://idanraichelproject.com/en/
Achinoam Nini: http://www.noasmusic.com/
Hadag Nachash: http://hadagnahash.com/en/main/
Chava Albershtein: https://www.aviv2.com/chava/

Rhianna: https://www.youtube.com/watch?v=wfN4PVaOU5Q

Billie Eilish: https://www.youtube.com/watch?v=EgBJmlPo8Xw

Miles Davis: https://www.youtube.com/watch?v=Tcg2Do13RJc

“We Are The World”: https://www.youtube.com/watch?v=I04FcfIVtcU

“What the World Needs Now”: https://www.youtube.com/watch?v=qv7jI5ACHCw

Anurag Vaish is the co-founder and director of The FinalMile in Mumbai, India. In building the company's practice of Behavior Architecture, Anurag led the conceptualization and development of digital games as a platform for research.

Anurag brings over 17 years of experience in strategic planning, research and marketing communication. Our conversation with him allowed him to highlight some of the work FinalMile is doing with the Indian government.

More importantly, Anurag and his team are building a Pandemic Playbook (link below) which is an archive of data points, interventions, communication, trends in activities and observations and it will be available for the world and for future crises.

One of his greatest observations is that because we experience risk as a feeling, not a set of numbers, many world leaders are missing an opportunity to improve the effectiveness of their communication. He’s also looking at how self (distance) learning could be carried on after the virus. 

© 2020 Behavioral Grooves

Links

Connect with Kurt and Tim:

Kurt Nelson, PhD: @WhatMotivates  e-mail: kurt@lanterngroup.com

Tim Houlihan: @THoulihan  e-mail: tim@behavioralchemy.com

Lantern Group: http://lanterngroup.com/

BehaviorAlchemy: https://www.behavioralchemy.com/

Behavioral Grooves: https://behavioralgrooves.com/

Weekly Grooves: https://weeklygrooves.podbean.com/

Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Patreon Site for Behavioral Grooves: https://www.patreon.com/behavioralgrooves

 

General Coronavirus Info:

Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html

CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html

Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4

What is herd immunity?: https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/

A list curated by Liam.Delaney@UCD.ie

https://docs.google.com/document/d/11GLhX7hLf64Bxkdpv5hvYHqOjS1imlcMQFjJBJ-9oUM/edit

 

Coronavirus & Behavioral Science:

Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/

Why no one is reading your coronavirus email: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html

Handwashing can stop a virus, so why don’t we do it?: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/

The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/

Ideas 42: The Behavioral Side of COVID-19 here: https://ideas42.org/covid19/

Greater Good: https://twitter.com/GreaterGoodSC

 

How We Can Cope During This Crisis:

Tip Sheet from HUMU: https://humu.com/remote-nudges/

Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera

 

General Behavioral Science Links:

Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory

Annie Duke’s “How To Decide”: https://www.amazon.com/How-Decide-Simple-Making-Choices/dp/0593084608

“16 Ways To Promote Hand Washing With Behavioral Science” article by Aline Holzwarth: https://www.forbes.com/sites/alineholzwarth/2020/03/25/handwashing-with-behavioral-science/#261b4b9f768d

Aline Holzwarth’s Playlist on Spotify: https://open.spotify.com/playlist/0H5fsQRrqslGdBhhx8d4Aw?si=0jra0rU1Qu2vQNtqjbRvZA

Deontological and Consequential Moralities: https://plato.stanford.edu/entries/ethics-deontological/#DeoTheKan

Difference between descriptive and injunctive norms: https://psychology.stackexchange.com/questions/6193/whats-the-difference-between-injunctive-norms-and-descriptive-norms

Emotion Research from FinalMile: http://finalmile.in/research/

Pandemic Playbook from FinalMile: https://www.playbookforpandemic.com/

Artem Petakov is a co-Founder of Noom, a behavioral change and weight loss product that marries both psychology and AI to help people form more healthy behaviors and lose weight. You’re probably seeing Noom everywhere these days – on television, social media, YouTube – and with high frequency. The media exposure is generating terrific growth for the company and we wanted to talk to Artem about how Noom applies behavioral science to the core of their offering. 

Our conversation with Artem was ripe with terrific insights. We discussed behavioral science facets in the app, how Noom grew and changed over time, how the company experiments with interventions, and how the organization has adapted and innovated along their journey.

We discussed Artem’s experience of being inspired by Nobel Laureate Daniel Kahneman and the Heath brothers' concept of Maslow’s Basement. We talked a bit about Burning Man Music (highly tech-driven beats) and were left wanting more. 

We think you will be, too. 

© 2020 Behavioral Grooves

 

Links

Piaget Developmental Psychology: https://www.verywellmind.com/piagets-stages-of-cognitive-development-2795457

Maslow’s Basement: https://www.fastcompany.com/1603043/want-motivate-people-get-them-out-maslows-basement

Daniel Kahneman, PhD: https://en.wikipedia.org/wiki/Daniel_Kahneman

Chip and Dan Heath “Switch”: https://heathbrothers.com/books/switch/

Doug Burgum: https://en.wikipedia.org/wiki/Doug_Burgum

4 Drive Model: https://thelanterngroup.wordpress.com/2009/06/16/four-drive-model-new-theory-on-employee-motivation/

 

Musical Links

EDM: https://www.youtube.com/watch?v=hQzy_TGDEqg

Burning Man Music: https://www.youtube.com/watch?v=b7KGsI9Xgsw

Michael Boden is the Head of U.S. Crop Protection Sales at Syngenta, a global agrochemicals and seeds firm based in Basel, Switzerland. He joined the company in 1986 and has held global sales and marketing positions throughout his career.  Michael grew up in Sioux City, Iowa, and is currently based in Syngenta’s North American headquarters in Greensboro, North Carolina.

Michael shared a vivid image of his business: it’s what he calls belly-to-belly relationships his reps and agronomists have with growers (farmers), retailers and distributors. He also shared an insight about the need for corporate redundancy that was refreshing to hear from a business leader, rather than an academic.

Also, an interesting part of our grooving session was about Robin Dunbar’s research on the importance of physical touch and proximity and trust. We also asked the question about work-life balance and is it possible that we are redefining, in ways not seen since the industrial revolution, what work-life means.

He left us with these four tips for business leaders on making it through the crisis:

  1. Keep people safe – the heroes will stay safe
  2. Leverage technology – don’t fear it
  3. This will pass – and be patient
  4. Enjoy the exercise

© 2020 Behavioral Grooves

Links

Connect with Kurt and Tim:

Kurt Nelson, PhD: @WhatMotivates  e-mail: kurt@lanterngroup.com

Tim Houlihan: @THoulihan  e-mail: tim@behavioralchemy.com

Lantern Group: http://lanterngroup.com/

BehaviorAlchemy: https://www.behavioralchemy.com/

Behavioral Grooves: https://behavioralgrooves.com/

Weekly Grooves: https://weeklygrooves.podbean.com/

Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Patreon Site for Behavioral Grooves: https://www.patreon.com/behavioralgrooves

 

General Coronavirus Info:

Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html

CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html

Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4

What is herd immunity?: https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/

A list curated by Liam.Delaney@UCD.ie

https://docs.google.com/document/d/11GLhX7hLf64Bxkdpv5hvYHqOjS1imlcMQFjJBJ-9oUM/edit

 

Coronavirus & Behavioral Science:

Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/

Why no one is reading your coronavirus email: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html

Handwashing can stop a virus, so why don’t we do it?: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/

The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/

Ideas 42: The Behavioral Side of COVID-19 here: https://ideas42.org/covid19/

Greater Good: https://twitter.com/GreaterGoodSC

 

How We Can Cope During This Crisis:

Tip Sheet from HUMU: https://humu.com/remote-nudges/

Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera

 

General Behavioral Science Links:

Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory

Annie Duke’s “How To Decide”: https://www.amazon.com/How-Decide-Simple-Making-Choices/dp/0593084608

“16 Ways To Promote Hand Washing With Behavioral Science” article by Aline Holzwarth: https://www.forbes.com/sites/alineholzwarth/2020/03/25/handwashing-with-behavioral-science/#261b4b9f768d

Aline Holzwarth’s Playlist on Spotify: https://open.spotify.com/playlist/0H5fsQRrqslGdBhhx8d4Aw?si=0jra0rU1Qu2vQNtqjbRvZA

Deontological and Consequential Moralities: https://plato.stanford.edu/entries/ethics-deontological/#DeoTheKan

Difference between descriptive and injunctive norms: https://psychology.stackexchange.com/questions/6193/whats-the-difference-between-injunctive-norms-and-descriptive-norms

Emotion Research from FinalMile: http://finalmile.in/research/

Pandemic Playbook from FinalMile: https://www.playbookforpandemic.com/

Alessandro del Ponte is a research fellow at the National University of Singapore working in the Behavioral Change program at the Global Asia Institute. He recently earned his PhD in behavioral political economy from Stony Brook University in New York. His recent research uses simple video games to understand how people feel about making tradeoffs between jobs and paying off national debt, or between saving lives in the national healthcare system or paying off the national debt.

We decided to connect with Alessandro because of President Trump’s recent comment: The cure shouldn’t be worse than the problem. Clearly, we have a moral dilemma: open the country to save the economy or kill 10’s of thousands of people with the virus?

We hope you enjoy this very philosophical discussion.

© 2020 Behavioral Grooves

Links

Connect with Kurt and Tim:

Kurt Nelson, PhD: @WhatMotivates  e-mail: kurt@lanterngroup.com

Tim Houlihan: @THoulihan  e-mail: tim@behavioralchemy.com

Lantern Group: http://lanterngroup.com/

BehaviorAlchemy: https://www.behavioralchemy.com/

Behavioral Grooves: https://behavioralgrooves.com/

Weekly Grooves: https://weeklygrooves.podbean.com/

Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Patreon Site for Behavioral Grooves: https://www.patreon.com/behavioralgrooves

 

General Coronavirus Info:

Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html

CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html

Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4

What is herd immunity?: https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/

A list curated by Liam.Delaney@UCD.ie

https://docs.google.com/document/d/11GLhX7hLf64Bxkdpv5hvYHqOjS1imlcMQFjJBJ-9oUM/edit

 

Coronavirus & Behavioral Science:

Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/

Why no one is reading your coronavirus email: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html

Handwashing can stop a virus, so why don’t we do it?: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/

The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/

Ideas 42: The Behavioral Side of COVID-19 here: https://ideas42.org/covid19/

Greater Good: https://twitter.com/GreaterGoodSC

 

How We Can Cope During This Crisis:

Tip Sheet from HUMU: https://humu.com/remote-nudges/

Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera

 

General Behavioral Science Links:

Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory

Annie Duke’s “How To Decide”: https://www.amazon.com/How-Decide-Simple-Making-Choices/dp/0593084608

“16 Ways To Promote Hand Washing With Behavioral Science” article by Aline Holzwarth: https://www.forbes.com/sites/alineholzwarth/2020/03/25/handwashing-with-behavioral-science/#261b4b9f768d

Aline Holzwarth’s Playlist on Spotify: https://open.spotify.com/playlist/0H5fsQRrqslGdBhhx8d4Aw?si=0jra0rU1Qu2vQNtqjbRvZA

Deontological and Consequential Moralities: https://plato.stanford.edu/entries/ethics-deontological/#DeoTheKan

Difference between descriptive and injunctive norms: https://psychology.stackexchange.com/questions/6193/whats-the-difference-between-injunctive-norms-and-descriptive-norms

Emotion Research from FinalMile: http://finalmile.in/research/

Pandemic Playbook from FinalMile: https://www.playbookforpandemic.com/

Stuart King designs evidence-based interventions for children and adults to change their behavior and manage their weight. He has worked with the UK’s NHS as an Obesity Lead, as a Senior Scientist in the Obesity and Healthy Weight Team, and is now the CEO and Head of Distraction at his company, BeeZee Bodies. The firm provides behavior change services across all of England.

Our conversation was recorded just after the World Health Organization had declared the coronavirus a pandemic, but before countries like Italy and Spain had ordered more severe lockdown measures. In this dynamic world, it’s important to know that because, as Kurt and Tim like to say, context matters!

Stuart’s observations on behavioral science combine his scholarly knowledge of the literature and a very practical approach to applying those principles. We found his ideas about the Whole Systems Approach, growth mindset, and the power of defaults very interesting.

We hope you will, too.

PS…it’s regrettable when we make mistakes, but it’s on us to call them out. At about 1:15:30 in this episode, Tim said two erroneous things that necessitate correction. First, the Symphony he’s referring to is the 5th Symphony, not the 9th. And second, the composer was Beethoven, not Bach. Such an error is unexplainable and somewhat unbelievable given his familiarity with both composers. We ask you to forgive this error, and enjoy a listen to Herbert von Karajan conducting the Berlin Philharmonic (favorite!) on Beethoven’s 5th Symphony.

© 2020 Behavioral Grooves

 

Links

Stuart King: https://beezeebodies.com/meet-the-team/

Lady Gray Tea: https://en.wikipedia.org/wiki/Lady_Grey_(tea)

Real World Behavioural Science Podcast: https://beezeebodies.com/professionals/real-world-behavioural-science-podcast/

“Habit Before the Habit”: https://beezeebodies.com/habit-before-the-habit/

Habitus: http://routledgesoc.com/category/profile-tags/habitus

Pierre Bourdieu: https://en.wikipedia.org/wiki/Pierre_Bourdieu

Rich Sheridan: https://menloinnovations.com/services/keynotes-and-talks

Menlo Innovations: https://menloinnovations.com/

Tim Chadborn: https://publichealthmatters.blog.gov.uk/author/tim-chadborn/

Dan Ariely: http://danariely.com/

Whole Systems Approach: https://publichealthreform.scot/whole-system-approach/whole-system-approach-overview

Carol Dweck “Mindset”: https://en.wikipedia.org/wiki/Carol_Dweck

Susan Michie, PhD: https://www.ucl.ac.uk/pals/people/susan-michie

Jim McManus: https://www.health.org.uk/fellow/jim-mcmanus

Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

How to Stop Autoplay on Netflix: https://www.youtube.com/watch?v=_hoTWLQsECU

Birdsongs inspiring human music: https://theconversation.com/birdsong-has-inspired-humans-for-centuries-is-it-music-79000

 

Behavioral Grooves Patreon Site: https://www.patreon.com/behavioralgrooves

Kurt Nelson, PhD: @WhatMotivates

Tim Houlihan: @THoulihan

 

Musical Links

Stephen Fretwell “Emily”: https://www.youtube.com/watch?v=lPD9RXFJAao

Valentina Lisitsa “Rachmaninoff 1st Piano Sonata”: https://www.youtube.com/watch?v=R_KbyDBvxrU

Tim Houlihan (on Soundcloud): https://soundcloud.com/timhoulihan

Nathan Carter “Wagon Wheel”: https://www.youtube.com/watch?v=m3h6Nr1Smw0

Beethoven’s 5th Symphony, conducted by Herbert von Karajan: https://www.youtube.com/watch?v=_4IRMYuE1hI

Cristina Bicchieri, PhD is the S. J. Patterson Harvie Professor of Social Thought and Comparative Ethics, a Professor of Philosophy and Psychology at the University of Pennsylvania, a Professor of Legal Studies at the Wharton School, the Head of the Behavioral Ethics Lab, the Director of the Philosophy, Politics, and Economics Program, and is the Faculty Director of the Master of Behavioral and Decision Sciences Program at the University of Pennsylvania. Her research with UNICEF keeps her busy around the world, as well.

Our discussion with Cristina offers more than just a few tips (noted below). Cristina’s observations are based on a lifetime of excellent research and writing and we are happy to share them with you. Also, Cristina was our guest on episode 102, where you can help yourself to more insights on social norms and reference networks in that conversation.

We also asked Cristina to get out her crystal ball to share her visions of

Also, listeners might want to think about these tips for all of the corporate and customer-focused messaging.

6 Rules For April 2020

  1. Do not send conflicting information
  2. Make the desired behavior observable
  3. Reinforce positive behaviors seen in others
  4. Choose the appropriate reference network
  5. Avoid moralizing messages
  6. Avoid ambiguity

In our grooving session, Kurt offered a thought experiment for how the media might frame bad behaviors in their reporting.

© 2020 Behavioral Grooves

Links

Connect with Kurt and Tim:

Kurt Nelson, PhD: @WhatMotivates  e-mail: kurt@lanterngroup.com

Tim Houlihan: @THoulihan  e-mail: tim@behavioralchemy.com

Lantern Group: http://lanterngroup.com/

BehaviorAlchemy: https://www.behavioralchemy.com/

Behavioral Grooves: https://behavioralgrooves.com/

Weekly Grooves: https://weeklygrooves.podbean.com/

Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Patreon Site for Behavioral Grooves: https://www.patreon.com/behavioralgrooves

 

General Coronavirus Info:

Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html

CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html

Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4

What is herd immunity?: https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/

A list curated by Liam.Delaney@UCD.ie

https://docs.google.com/document/d/11GLhX7hLf64Bxkdpv5hvYHqOjS1imlcMQFjJBJ-9oUM/edit

 

Coronavirus & Behavioral Science:

Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/

Why no one is reading your coronavirus email: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html

Handwashing can stop a virus, so why don’t we do it?: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/

The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/

Ideas 42: The Behavioral Side of COVID-19 here: https://ideas42.org/covid19/

Greater Good: https://twitter.com/GreaterGoodSC

 

How We Can Cope During This Crisis:

Tip Sheet from HUMU: https://humu.com/remote-nudges/

Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera

 

General Behavioral Science Links:

Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory

Annie Duke’s “How To Decide”: https://www.amazon.com/How-Decide-Simple-Making-Choices/dp/0593084608

“16 Ways To Promote Hand Washing With Behavioral Science” article by Aline Holzwarth: https://www.forbes.com/sites/alineholzwarth/2020/03/25/handwashing-with-behavioral-science/#261b4b9f768d

Aline Holzwarth’s Playlist on Spotify: https://open.spotify.com/playlist/0H5fsQRrqslGdBhhx8d4Aw?si=0jra0rU1Qu2vQNtqjbRvZA

Deontological and Consequential Moralities: https://plato.stanford.edu/entries/ethics-deontological/#DeoTheKan

Difference between descriptive and injunctive norms: https://psychology.stackexchange.com/questions/6193/whats-the-difference-between-injunctive-norms-and-descriptive-norms

Emotion Research from FinalMile: http://finalmile.in/research/

Pandemic Playbook from FinalMile: https://www.playbookforpandemic.com/

In this grooving episode, Kurt and Tim discuss Temporal Discounting and it’s closely related cousins. Temporal discounting is where we tend to value events in the near term more than similar events that are off in the distance. Another way to say it is that we discount – or reduce – our perceived value of events scheduled far off in the future. (The “timing” element is what gives it the name “temporal.”)

This is a very common bias and is closely related to Hyperbolic Discounting, which is the tendency for people to have a stronger preference for more immediate payoffs relative to later payoffs. (Think of Seinfeld’s Nighttime Guy vs. Morning Guy.) And Temporal Construal, where near-term events are valued in very concrete ways, but distant-term events seem very vague. And, a slightly more distant relative in this family of biases is Preference Reversal. With Preference Reversal, we see how the relative preference for one option over another changes with order or framing, such as when we see it.

All of these biases evolved for good reasons over thousands of years of human development and in much simpler times. But today, our world is very complex. And these biases can get in the way of our best decision making.

 

NOTE TO LISTENERS: This episode was recorded on March 11, 2020, just two days after the World Health Organization declared coronavirus a pandemic and Kurt and Tim were in the studio together. But it was still days before any cities declared shelter in place and a full two weeks before Minnesota, where Kurt and Tim live, made the declaration. Since then, we’ve been recording remotely.

  

Links

Kurt Nelson, PhD: @WhatMotivates

Tim Houlihan: @THoulihan

Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Gretchen Chapman, PhD: https://journals.sagepub.com/doi/abs/10.1177/0272989X9501500408

Seinfeld Night Guy vs. Morning Guy: https://www.youtube.com/watch?v=W-Cz-LK16g4

Tim Urban, “Wait, but Why?”: https://waitbutwhy.com/2016/03/doing-a-ted-talk-the-full-story.html

Veruca Salt in Willy Wonka “I Want It Now”: https://www.youtube.com/watch?v=Pqsy7V0wphI

Christopher Hsee on General Evaluability Theory: https://journals.sagepub.com/doi/10.1177/1745691610374586

Bazerman, Max, The Power of Noticing: https://www.amazon.com/Power-Noticing-What-Best-Leaders/dp/1476700303

Harris CJ, Laibson D., “Hyperbolic Discounting and Consumption.” Advances in Economics and Econometrics: Theory and Applications, Volume 1. Eighth World Congress; 2002 p. 258-298: https://scholar.harvard.edu/laibson/publications/hyperbolic-discounting-and-consumption

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