In this episode, we discuss the concept of justifiability with one of its earliest researchers, Scott Jeffrey, PhD. Scott was early among researchers, including Itamar Simonson at Stanford, to note that part of what makes a thing a 'reward' is its difficulty to be justifiable. In other words, the best reward is something that we would NOT justify spending our own money on. 

Scott took an interesting turn with his theme song and we had also talked about how employee engagement platforms are 'dollarizing' the relationship between the employer and the employee. Scott also brought up Max Bazerman's "Arguing with Yourself and Losing" model which coaxed a spirited discussion among us. 

Kurt and Tim grooved on holiday eats and lots of geeky stuff and skipped the 'what we're listening to' in this episode. More for later!

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Chad Emerson founded The 421 to help people with addictions make better decisions. He focuses his comments on being "change ready" and the importance of preparing oneself for making a change in life. Chad's website www.the421.com includes more information about his Minneapolis-based agency and the work that he's doing to transform lives using behavioral sciences. 

In Kurt's and Tim's Grooving Session, we talked about the importance of considering how the application of behavioral sciences impact all of us - not just "them" but "us" too! We also discussed drop dead donuts and reminisced on some fun tunes. 

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In the Behavioral Grooves first podcast, Kurt Nelson, PhD and Tim Houlihan interview James Heyman, PhD, a professor and researcher at the University of St. Thomas in St. Paul, Minnesota. Dr. Heyman's research has led him to collaborate with renowned behavioral economists including Dan Ariely, PhD, and focuses on decision making in a world with too much irrelevant information. The interview with Dr. Heyman runs from the beginning of the podcast through 38:00 minutes. At 38:00 minutes, Kurt and Tim have their Grooving Session where they discuss topics from the interview, from the Behavioral Grooves session that month and other random things that pop into their heads. 

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