April 20, 2020

Covid-19 Crisis: Anurag Vaish on Risk is a Feeling, Not a Number

Anurag Vaish is the co-founder and director of The FinalMile in Mumbai, India. In building the company's practice of Behavior Architecture, Anurag led the conceptualization and development of digital games as a platform for research.

Anurag brings over 17 years of experience in strategic planning, research and marketing communication. Our conversation with him allowed him to highlight some of the work FinalMile is doing with the Indian government.

More importantly, Anurag and his team are building a Pandemic Playbook (link below) which is an archive of data points, interventions, communication, trends in activities and observations and it will be available for the world and for future crises.

One of his greatest observations is that because we experience risk as a feeling, not a set of numbers, many world leaders are missing an opportunity to improve the effectiveness of their communication. He’s also looking at how self (distance) learning could be carried on after the virus. 

© 2020 Behavioral Grooves


Connect with Kurt and Tim:

Kurt Nelson, PhD: @WhatMotivates  e-mail: kurt@lanterngroup.com

Tim Houlihan: @THoulihan  e-mail: tim@behavioralchemy.com

Lantern Group: http://lanterngroup.com/

BehaviorAlchemy: https://www.behavioralchemy.com/

Behavioral Grooves: https://behavioralgrooves.com/

Weekly Grooves: https://weeklygrooves.podbean.com/

Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Patreon Site for Behavioral Grooves: https://www.patreon.com/behavioralgrooves


General Coronavirus Info:

Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html

CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html

Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4

What is herd immunity?: https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/

A list curated by Liam.Delaney@UCD.ie



Coronavirus & Behavioral Science:

Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/

Why no one is reading your coronavirus email: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html

Handwashing can stop a virus, so why don’t we do it?: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/

The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/

Ideas 42: The Behavioral Side of COVID-19 here: https://ideas42.org/covid19/

Greater Good: https://twitter.com/GreaterGoodSC


How We Can Cope During This Crisis:

Tip Sheet from HUMU: https://humu.com/remote-nudges/

Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera


General Behavioral Science Links:

Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory

Annie Duke’s “How To Decide”: https://www.amazon.com/How-Decide-Simple-Making-Choices/dp/0593084608

“16 Ways To Promote Hand Washing With Behavioral Science” article by Aline Holzwarth: https://www.forbes.com/sites/alineholzwarth/2020/03/25/handwashing-with-behavioral-science/#261b4b9f768d

Aline Holzwarth’s Playlist on Spotify: https://open.spotify.com/playlist/0H5fsQRrqslGdBhhx8d4Aw?si=0jra0rU1Qu2vQNtqjbRvZA

Deontological and Consequential Moralities: https://plato.stanford.edu/entries/ethics-deontological/#DeoTheKan

Difference between descriptive and injunctive norms: https://psychology.stackexchange.com/questions/6193/whats-the-difference-between-injunctive-norms-and-descriptive-norms

Emotion Research from FinalMile: http://finalmile.in/research/

Pandemic Playbook from FinalMile: https://www.playbookforpandemic.com/

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