April 4, 2021

Why It’s Astoundingly Easy, But Not Better, to Be Tribal with Tim Ash

Tim Ash is a very interesting guy. He is both an authority on evolutionary psychology and digital marketing, which puts him in pretty rarified air. He is the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide and translated into six languages). He has been identified by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.

Our conversation with Tim focused on his most recent book, Unleash Your Primal Brain, and addressed a question very central to behavioral science today: What is rational? This led to addressing how biases and heuristics are grounded in important evolutionary foundations. Tim likens the way we talk about biases today as glitches in the matrix when we should be acknowledging them for what they are: important evolutionary tools to help us survive our environments and thrive in our tribes.

We also discussed the importance of culture and its central focus on the way humans learn to be human. A paradox we discussed is that culture is dependent on tribe members passing down the cultural (social) norms to the next generation without interruption, and yet cross-tribal collaboration is what has given us an evolutionary edge. Tim notes, that what we need to do today is to “stretch beyond our current tribes needs to go and make the effort to contact other people that are very different from us.” And the consequences of not doing that, according to Tim, “ …are going to be the ones that are going to bring down the larger society.” Fascinating stuff.

We hope you’ll find this conversation with this insightful researcher and speaker as exciting as we did. And if you do like it, please give us a quick 5-star rating or a two-sentence review. And thank you for listening to Behavioral Grooves.

© 2021 Behavioral Grooves



Tim Ash: https://timash.com/

“Primal Brain”: https://timash.com/books-and-media-mentions/

Latin: https://en.wikipedia.org/wiki/Latin

Robert Sapolsky: https://en.wikipedia.org/wiki/Robert_Sapolsky

Aristotle: https://en.wikipedia.org/wiki/Aristotle

Hopper: https://en.wikipedia.org/wiki/Hopper_(particulate_collection_container)

Carl Sagan: https://en.wikipedia.org/wiki/Carl_Sagan

Neil deGrasse Tyson: https://en.wikipedia.org/wiki/Neil_deGrasse_Tyson

Robert Cialdini: https://www.influenceatwork.com/

Robert Heinlein: https://en.wikipedia.org/wiki/Robert_A._Heinlein

Antonio Damasio: https://en.wikipedia.org/wiki/Antonio_Damasio

Carlos Castaneda “Journey to Ixtlan”: https://en.wikipedia.org/wiki/Journey_to_Ixtlan

“Zen and the Art of Motorcycle Maintenance”: https://en.wikipedia.org/wiki/Zen_and_the_Art_of_Motorcycle_Maintenance

Sabre fencing: https://en.wikipedia.org/wiki/Sabre_(fencing)

Tai Chi: https://en.wikipedia.org/wiki/Tai_chi

Kung Fu: https://en.wikipedia.org/wiki/Chinese_martial_arts

Don Miguel Ruiz “The Four Agreements”: https://en.wikipedia.org/wiki/The_Four_Agreements

Bhagavad Gita: https://en.wikipedia.org/wiki/Bhagavad_Gita

Coleman’s Boat: https://www.youtube.com/watch?v=dGaz0xKG060


Musical Links

Pat Metheny Group “Last Train Home”: https://www.youtube.com/watch?v=goXJTv_U-PM

Chet Baker “Almost Blue”: https://www.youtube.com/watch?v=E4IridL_2XU

Elvis Costello “Almost Blue”: https://www.youtube.com/watch?v=Qt8f1Sda8_4

Miles Davis “So What”: https://www.youtube.com/watch?v=zqNTltOGh5c

Salsa “Al Monte”: https://www.youtube.com/watch?v=T2JnyCuAQMg

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