August 2, 2020

Shlomi Ron: Visual Storying Telling In a Time of Crisis

Shlomi Ron is the CEO of the Visual Storytelling Institute. He co-founded the institute after 20 years of digital marketing with some of the largest brands in the world. Its purpose is to help business leaders rise above the noise through the power of storytelling and the effectiveness of visual media.

 

Shlomi is an author and his latest book is “Total Acuity: Tales with Marketing Morals.”  In it, he offers readers relatable real-world stories that reinforce the powerful visual storytelling principles.

 

We talked to Shlomi in the days just prior to Miami’s 2nd wave in the Coronavirus pandemic about the value that visual storytelling can have on pro-social initiatives such as homelessness. We also discussed the challenges advertisers and brands have at capturing our attention and some tips for accomplishing that.

 

We were also introduced to the concept of Social Semiotics, the way communication tools vary in social settings and context.

 

Links

Shlomi Ron: http://www.shlomiron.com

Visual Storytelling Institute: http://www.visualstorytell.com

1000 Miami Stories: https://www.linkedin.com/feed/hashtag/?keywords=%231000MiamiStories

“Total Acuity: Tales with Marketing Morals”: https://www.amazon.com/dp/B07ZCCM11F?ref_=pe_3052080_276849420

Dove Beauty Sketches: https://www.youtube.com/watch?v=litXW91UauE

Justin Trudeau Pause: https://www.youtube.com/watch?v=79nHwsqQNBA

Audi 3-Hour Ambient Travel Video: https://www.youtube.com/watch?v=qqYFgqN_q-w

Scrubs Television Show on Hand Washing: https://www.deseret.com/entertainment/2020/3/18/21184967/coronavirus-covid-19-scrubs-clip-infection-spreads

Death of George Floyd: https://www.nytimes.com/2020/05/31/us/george-floyd-investigation.html

“Visual Grammar: A Design Handbook” by Christian Leborg: https://www.amazon.com/Visual-Grammar-Design-Briefs-Christian/dp/1568985819

Social Semiotics: https://en.wikipedia.org/wiki/Social_semiotics

Snapchat Logo: https://support.snapchat.com/en-US/a/ghost-logo-usage

Avenue3 Miami 1001 Stories: https://www.youtube.com/watch?v=yRtM2mTjoH8&feature=youtu.be

“The Good The Bad & The Ugly”: https://www.youtube.com/watch?v=h1PfrmCGFnk

Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit?usp=sharing

Music vs. Words for Memory: https://psycnet.apa.org/record/2004-13047-013

Call and Response Songs: https://en.wikipedia.org/wiki/Call_and_response_(music)

 

Musical Links

Tori Amos: https://www.youtube.com/watch?v=9ipCKIxdHTs

 

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