March 25, 2020

Covid-19 Crisis: Ali Fenwick, PhD on Leveraging the Crisis for Good

Ali Fenwick, PhD is a Professor of Organizational Behavior at Hult International Business School in London and Dubai. He specializes in applying behavioural traits and behavioral interventions for business improvement, government policy design, communication effectiveness and, among other things, psychographic profiling.

According to Ali, “Bulk buying is caused by various psychological and environmental cues which throw rational-thinking out of the window. When in survival mode, we let mainly our emotions drive decisions and are more susceptible to social influences. So, we will rush out and buy more because we believe others are doing the same.”

We discussed herd behavior, how the crisis can be framed as “ours” rather than “yours” and, more importantly, the devasting effects isolation can have on the human condition. Ali outlines some terrific tips and we hope you’ll find him as engaging as we did.

(c) 2020 Behavioral Grooves


Connect with Kurt and Tim:

Kurt Nelson, PhD: @WhatMotivates  e-mail:

Tim Houlihan: @THoulihan  e-mail:

Lantern Group:


Behavioral Grooves:

Weekly Grooves:

Common Biases & Heuristics:


General Coronavirus Info:

Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security:


Great videos on the science behind this by Dr. Peter Attia – this is the first in a series:

What is herd immunity?


Coronavirus & Behavioral Science:

Selected Links: The Behavioral Sice of Coronavirus:

Why no one is reading your coronavirus email:

Handwashing can stop a virus, so why don’t we do it?:

The behavioral science of handwashing:


How we can cope or be better during this crisis:

Tip Sheet from HUMU:

Resources for learning at home:


General Behavioral Science and other info related or talked about in the series:

Common Biases and Heuristics:

Jonathan Haidt – 5 Moral Foundations:

Jürgen Klopp:

UBI (Universal Basic Income):

7-Minute Workout:

4 Drive Model:

Universal Basic Income:

Why we are not going back to normal:

Annie Duke’s “How To Decide”:

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