[NOTE: This episode was originally published under our sister-podcast, Weekly Grooves. In our effort to share relevant behavioral science information, we are republishing it here. We hope you enjoy it.]

Sheryl Gay Stolberg and Noah Weiland of The New York Times wrote an article titled, “Study Finds ‘Single Largest Driver’ of Coronavirus Misinformation: Trump.”  The article is based on research from the Cornell Alliance for Science that analyzed over 38 million articles around the world on the pandemic. They found that “Mentions of Trump made up nearly 38% of the overall “misinformation conversation,” making the president the largest driver of the “infodemic.”

Of the 38 million articles on the pandemic, 1.1 million of them “disseminated, amplified or reported on misinformation related to the pandemic.”  The study found 11 topics of misinformation that were prevalent in these articles – ranging from the pandemic being a hoax facilitated by the Democrats to the virus being a deep state or bioweapon of China to the most common one – miracle cures.

Kurt and Tim decided to break down the discussion into three parts: 1.) The psychology of misinformation.  2.) The messenger effect and 3.) The psychology behind why Donald Trump might be doing this.

© 2020 Weekly Grooves / © 2020 Behavioral Grooves



“Study Finds 'Single Largest Driver' of Coronavirus Misinformation: Trump”: https://news.yahoo.com/study-finds-single-largest-driver-120309389.html

CORONAVIRUS MISINFORMATION: Quantifying sources and themes in the COVID-19 ‘infodemic’: https://allianceforscience.cornell.edu/wp-content/uploads/2020/09/Evanega-et-al-Coronavirus-misinformationFINAL.pdf

What drove the COVID misinformation ‘infodemic’: https://allianceforscience.cornell.edu/blog/2020/10/what-drove-the-covid-misinformation-infodemic/

“Messengers: Who We Listen To, Who We Don’t, and Why”: https://www.goodreads.com/en/book/show/43522604


The presidential election is going full tilt in the United States and we want to emphasize the importance of acting on your constitutional rights if you are eligible to vote here. However, Kurt and Tim’s Behavioral Grooves is in the running for Best Podcast and Best YouTube on Samuel Salzer’s Habit Weekly Annual Awards. We’d love it if you’d take this opportunity to cast a vote in our direction. Thank you!


Voting for Habit Weekly: https://samuelsalzer1.typeform.com/to/vDs1cWlD

Voting in US Presidential Election: https://www.usa.gov/election

Jessica Mayhew, PhD teaches Biological Anthropology as well as Primate Culture & Cognition at Central Washington University in Ellensburg, Washington. She got our attention when her comments about how primates play together are related to the way humans play. Not that that in and of itself is a big surprise, but the way we play and the context we play in are – of course – highly influential in how we play.

She reminded us about the important role reciprocity has in the animal kingdom, just as it does among humans. She talked about context and environment and she gave us a couple of key examples. She noted how primate communities that value cooperation with their juveniles end up with adults that cooperate. And the opposite is true as well. Highly competitive groups foster more competitive behaviors in their juveniles. Kinda gets you thinking about human communities, right?

Jessica inspires us with her interdisciplinary focus and the way she’s always looking for ways to cross into new fields. That’s why we call her a hedgefox: she’s super deep into primatology, but she also likes to dabble in anthropology and other disciplines as well.

And, in a related note, she reminded us that none of us are disconnected from the whole – we are all a part of the same ecosystem, and we can take a lesson from that.

© 2020 Behavioral Grooves



Jessica Mayhew, PhD: https://www.cwu.edu/anthropology/jessica-mayhew

Mia Hamm: https://en.wikipedia.org/wiki/Mia_Hamm

Scottie Pippen: https://en.wikipedia.org/wiki/Scottie_Pippen

Jane Goodall: https://en.wikipedia.org/wiki/Jane_Goodall

Dian Fossey: https://en.wikipedia.org/wiki/Dian_Fossey

Birutė Galdikas: https://en.wikipedia.org/wiki/Birut%C4%97_Galdikas
“Clue” Movie on Monkey’s Brains: https://getyarn.io/yarn-clip/dff98e0a-f5c1-42f9-9124-478c1e070e37

“Where the Wild Things Play,” by Erik Vance in The New York Times: https://www.nytimes.com/2020/07/21/parenting/animal-behavior-play-games.html

Frans de Waal “Mama’s Last Hug”: https://www.goodreads.com/book/show/45894068-mama-s-last-hug

“Homo Ludens”: https://en.wikipedia.org/wiki/Homo_Ludens

Michael Boden, Episode 136: https://behavioralgrooves.com/episode/covid-19-crisis-michael-boden-on-how-field-sales-reps-are-adapting-to-the-crisis/

Diversifi: https://www.diversifiglobal.com/

Jez Groom/Cowry Consulting: https://www.cowryconsulting.com/

Minneapolis Uses Opera to Reduce Crime: https://www.mprnews.org/story/2006/04/06/opera-fights-crime-on-block-e

Todd Fonseca, Episode 8: https://behavioralgrooves.com/episode/the-value-of-understanding-microexpressions-for-leaders/


Musical Links

Yo-Yo Ma: https://www.youtube.com/watch?v=3uiUHvET_jg

Pablo Casals: https://www.youtube.com/watch?v=VhcjeZ3o5us

Kendrick Lamar: https://www.youtube.com/watch?v=tvTRZJ-4EyI

Planet Earth II Soundtrack: https://www.youtube.com/watch?v=qpgvmHBpatA

Kwame Christian, Esq. is the author of “Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict.” He is the host of two podcasts, “Negotiate Anything” and “Ask With Confidence.” He is a professor at The Ohio State University Law School and is the director of the American Negotiation Institute. Kwame’s educational background combines an undergraduate degree in psychology, a masters in public policy, and a juris doctor. Yup – a classic underachiever. (NOT)

Kurt and Tim got to talk to Kwame about the behavioral science hidden in his practical techniques. For instance, we discussed how to be more effective in negotiations by managing our emotions and how to reframe our negotiations as opportunities. He went on to say that negotiations are really “the art of discovery.” We also discussed the decades-old myth of the win-win negotiation – you guessed right: it’s a myth!

Kwame also dropped more sound-bite bombs in our conversation than any other guest. There are tons and tons of takeaways from this conversation that you can put to use in your work or home life right away.

And if that’s not enough, he’s got the most eclectic musical tastes of any guest on Behavioral Grooves so far. Check it out.

We are grateful to our friend Brian Ahearn who introduced us to Kwame in May 2020.


© 2020 Behavioral Grooves



Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/

Kwame on Twitter: @KwameNegotiates

Kwame on Negotiations: https://americannegotiationinstitute.com/

Kwame (and Kai) on Instagram: KwameNegotates

Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life: https://www.goodreads.com/book/show/54736049-finding-confidence-in-conflict

Kwame’s Podcast Negotiate Anything: https://podcasts.apple.com/us/podcast/negotiate-anything/id1101679010

Kwame’s TED talk: https://www.youtube.com/watch?v=F6Zg65eK9XU

Kwame as Ohio State Law Professor: https://moritzlaw.osu.edu/faculty/kwame-christian/

Cognitive Behavioral Therapy: https://www.mayoclinic.org/tests-procedures/cognitive-behavioral-therapy/about/pac-20384610

Matthew Walker, “Why We Sleep”: https://www.goodreads.com/book/show/34466963-why-we-sleep

Them-Us-Fit-Action: https://blog.cmbinfo.com/crc-2018-how-to-engage-todays-corporate-research-buyer


Musical Links

Bob Marley “Wait in Vain”: https://www.youtube.com/watch?v=gtgP0EQmWVk

Calypso: https://www.youtube.com/watch?v=JpUh5wUBkbM

Soca (Soul Calypso): https://medium.com/@jada.steuart/soca-then-and-now-d5674e9f2b0c

Reggae: https://www.youtube.com/watch?v=NyscBx0UWkY

Dub Step: https://www.youtube.com/watch?v=JQ1txLdu6qg

Hip-hop: https://www.youtube.com/watch?v=4t-BLUi3eAI

Rap: https://www.youtube.com/watch?v=iGj3nv36M1o

Ska: https://www.youtube.com/watch?v=1Weu3b8Nd40

Smooth Jazz: https://www.youtube.com/watch?v=--cmYzvVASc

AC/DC: https://en.wikipedia.org/wiki/AC/DC

“Under the Graveyard” by Ozzie Osbourne: https://www.youtube.com/watch?v=iuzyA5gDa4E

Major Lazer: https://www.youtube.com/watch?v=YqeW9_5kURI

The Clash “Should I Stay or Should I Go”: https://www.youtube.com/watch?v=oGIFublvDes

The Police: https://www.youtube.com/watch?v=F4VjsqR5Vbc

George Benson “Breezin”: https://www.youtube.com/watch?v=kVc5rCl0BIs

Grover Washington “Just the Two of Us”: https://www.youtube.com/watch?v=IqX7WX6jFdw

David Benoit “Lucy and Linus”: https://www.youtube.com/watch?v=NOg17QnLGVs

Earl Klugh & Bob James: https://www.youtube.com/watch?v=YTOZxnBEPJA

Lee Ritenour: https://www.youtube.com/watch?v=oMXCSiufPYA

The Rippingtons: https://www.rippingtons.com/

Matt Johnson, PhD and Prince Ghuman are the authors of “Blindsight: the mostly hidden ways marketing shapes our brains.” We caught up with them to discuss the book, basketball, ethics, and old school hip hop.

Matt is a professor at Hult International Business School and he likes to explore the intersections of neuroscience, psychology, and consumerism in his graduate and undergraduate classes.

Prince is also at Hult International Business School where he teaches marketing. He is also the founder of PopNeuro, a firm that helps companies to ethically apply neuroscience to their marketing strategies.

In our conversation, Matt and Prince introduced us to a new term in neuromarketing they call mid liminal. Not subliminal, but mid liminal. We also talked about the natural partnership between neuroscience and marketing and we covered one of our favorite linguistic games – the Kiki and Bouba studies.

Most importantly, we discussed their views on the ethical application of neuromarketing.

We also want to note that Prince and Matt are hosting the World’s First Neuromarketing Certification Bootcamp. It will be held live on December 4th through the 6th of 2020. They will be condensing years of neuroscience and marketing insights into a three-day Bootcamp with the intent of outfitting professionals with the latest tools in neuromarketing. Best yet for those looking to build credibility at work: successfully completing the Bootcamp earns you a certification.

They also shared a link to the Bootcamp along with a special code (GROOVES) to save $500 off of the registration fee. Use the link in the notes below and type in GROOVES to receive your discount. Of course, this fantastic discount code is ONLY available to listeners of Behavioral Grooves. We encourage you to check it out as we think these guys have a lot to share.

Thanks for listening and we hope you go out and find your groove this week.


© 2020 Behavioral Grooves



Matt Johnson: https://www.linkedin.com/in/mattjohnsonisme/

Prince Ghuman: https://www.linkedin.com/in/princeghuman/

“Blindsight”: getbook.at/blindsight

Neuromarketing Certification Course: https://www.popneuro.com/neuromarketing-bootcamp

Special Discount Code: GROOVES

Master Classes: https://www.popneuro.com

Nick Van Exel: https://en.wikipedia.org/wiki/Nick_Van_Exel

Steph Curry: https://en.wikipedia.org/wiki/Stephen_Curry

Klay Thompson: https://en.wikipedia.org/wiki/Klay_Thompson

Wine Shop Study: https://www.researchgate.net/publication/232593421_The_Influence_of_In-Store_Music_on_Wine_Selections

Kiki and Bouba Effect: https://en.wikipedia.org/wiki/Bouba/kiki_effect

Phillip Kotler: https://en.wikipedia.org/wiki/Philip_Kotler

OCEAN/BIG 5: https://en.wikipedia.org/wiki/Big_Five_personality_traits

Cass Sunstein on Ethics: http://www.law.harvard.edu/programs/olin_center/papers/pdf/Sunstein_809.pdf

Charlotte Blank on Don’t Be Creepy episode 9: https://behavioralgrooves.com/episode/dont-be-creepy-data-transparency-with-charlotte-blank/

Porsche: https://www.porsche.com/usa/

Breitling: https://www.breitling.com/us-en/

Purple: https://purple.com/

Serta: https://www.serta.com/

IKEA: https://www.ikea.com/us/en/

Sleep Number Bed: https://www.sleepnumber.com/

Onomatopoeia: https://www.youtube.com/watch?v=FBQCgjo1QTU


Kurt Nelson, PhD: kurt@lanterngroup.com

Tim Houlihan: tim@behavioralchemy.com


Musical Links

“Old Town Road” remix: https://www.youtube.com/watch?v=7ysFgElQtjI

Grandmaster Flash: https://www.youtube.com/watch?v=PobrSpMwKk4

Busy Bee Starski: https://en.wikipedia.org/wiki/Busy_Bee_Starski

Tribe Called Quest: https://en.wikipedia.org/wiki/A_Tribe_Called_Quest

Van Morrison: https://en.wikipedia.org/wiki/Van_Morrison

The Beatles: https://www.youtube.com/watch?v=yYvkICbTZIQ

Al Green “Let’s Stay Together”: https://www.youtube.com/watch?v=uSu6tcbMOu0

Beatnick Music: https://en.wikipedia.org/wiki/Beatnik

Flora Cash: https://www.floracash.com/

Sea Wolf: https://www.youtube.com/watch?v=EF3sOmW6jCA

Iron & Wine: http://ironandwine.com/

Angus & Julia Stone: https://www.youtube.com/watch?v=SY7MqreuccI

Ministry: https://www.youtube.com/watch?v=0Fx_IkuTRp0

Debussy: https://www.youtube.com/watch?v=-ip64cG7gK4

Hank Williams: https://www.youtube.com/watch?v=-yCQraOX4Bw

The Romantics “What I Like About You”: https://www.youtube.com/watch?v=Rqnw5IfbZOU


October 11, 2020

Annie Duke on How to Decide

Annie Duke first guested on Behavioral Grooves on Episode 31, which was released on September 30, 2018. For some reason, the three of us hit it off and we’ve had the pleasure of each other’s company for several more episodes (more than any other guest). She even asked Kurt and Tim to provide some feedback on an early draft of her latest book.

With that background, Kurt and Tim sat down with Annie to talk about the new book (hitting the store shelves on October 13, 2020), the key themes in it, and the decision tools a reader can put to use in their own life. We love it and we hope you get a copy of “How To Decide: Simple Tools for Making Better Choices.”

“How To Decide” is really the first of its kind as a book that offers decision tools that the reader can try out through Annie’s guided narrative and exercises. Better decision making can lead to all sorts of improvements in your life, including more happiness, and our guest is all about people living happier lives.

As much as we love books describing the neuroscience behind decision making and the behavioral consequences of the biases and heuristics that impact our decisions, we find “How To Decide” to be a fantastic journey into the practical world of the tools to help you make better decisions.

To emphasize these principles, Annie talked about the Archer’s Mindset, Free Rolls, and how negative thinking can be a boon to your goal setting and goal achievement. Of course, there’s a mention of Jack White, her musical hero, and lots of pop references from the mind of a certifiable news junkie (at least these days).

We hope you enjoy our conversation with Annie, and we ask that you take a moment to subscribe to our Patreon page. For the price of one coffee per month, you can advance our mission to bring insights from thought leaders, researchers and practitioners to those who are curious about behavioral science.

We hope you go out and find your groove this week with the help of Annie’s decision-making tools.

[Photo of Annie by Jessica Evelynka]

© 2020 Behavioral Grooves



Annie Duke: https://www.annieduke.com/   

“How to Decide: Simple Tools for Making Better Choices”: https://amzn.to/3FraukT 

Alliance for Decision Making: https://www.alliancefordecisioneducation.org/

False Dichotomy: https://en.wikipedia.org/wiki/False_dilemma

Robert Cialdini, PhD: https://www.robertcialdinibf.com/

Michael Phelps on the Worst Case Scenario: https://www.inc.com/wanda-thibodeaux/michael-phelps-uses-this-mental-trick-to-prepare-for-any-difficult-situation.html

Cass Sunstein & Annie Duke on Free Rolling: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3658663 

Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit

Perry Mason (2020 TV series): https://www.hbo.com/perry-mason

Elizabeth Schoenfelt, PhD study: http://www.wku.edu/Dept/Support/AcadAffairs/Spring03/Game.pdf


Lantern Group: www.lanterngroup.com

BehaviorAlchemy: www.behavioralchemy.com

Patreon Site: www.patreon.com/behavioralgrooves


Musical Links

Drake: https://en.wikipedia.org/wiki/Drake_(musician)

Jack White: https://www.today.com/popculture/saturday-night-live-jack-white-honor-eddie-van-halen-snl-t193951

The Beatles: https://www.thebeatles.com/

Andy Luttrell, PhD is an assistant professor of psychological science at Ball State University and the podcaster/host of Opinion Science, one of Kurt and Tim’s favorites.

Andy’s research centers on people’s opinions, including when and how attitudes change. More importantly, Andy is curious about what happens when people moralize their attitudes and how moral arguments can sometimes be compelling and sometimes backfire. Our conversation focused on these areas and we loved the research Andy presented.

We were particularly interested in hearing about how people who based their positions on careful analysis tend to be the ones who open enough to be persuaded with the right argument.

So our willingness to be open to a fresh idea is in part based on how strong or weak the arguments were in coming to our own conclusions. We found the research fascinating that indicates that people with weak arguments are harder to persuade to new ideas. That was a head-scratcher.

Our discussion also covered some thoughtful positions on the so-called Replication Crisis and Andy’s first-hand experience with replication – and non-replication – was insightful.

We also want to remind you that Andy’s podcast, Opinion Science, is one of our favorite podcasts – period. We highly recommend it.

© 2020 Behavioral Grooves



Andy Luttrell, PhD: http://www.andyluttrell.com/

Opinion Science Podcast: http://opinionsciencepodcast.com/episodes/

Richard Petty, PhD: https://psychology.osu.edu/people/petty.1

Arie W. Kruglanski, PhD: Need for Closure: https://psyc.umd.edu/facultyprofile/kruglanski/arie

PSA (Public Service Announcement): https://en.wikipedia.org/wiki/Public_service_announcement

Matt Feinberg and Rob Willer on Moral Reframing: https://www.researchgate.net/publication/337861541_Moral_reframing_A_technique_for_effective_and_persuasive_communication_across_political_divides

Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory

Registered Report Experiments: https://www.cos.io/initiatives/registered-reports

RadioLab: https://www.wnycstudios.org/podcasts/radiolab

99% Invisible: https://99percentinvisible.org/

Petty, DeMarree, Brinol, Xia, “Documenting individual differences in the propensity to hold attitudes with certainty”: https://psycnet.apa.org/record/2020-45471-001


Musical Links

Weird Al Yankovic: https://www.weirdal.com/

Blue Man Group: https://www.blueman.com/

“Robots” Movie Sound Track: https://music.apple.com/us/album/robots-the-original-motion-picture-soundtrack/723430411

Podbean App

Play this podcast on Podbean App