Stories, science and secrets from the world’s brightest thought-leaders. Behavioral Grooves is the podcast that satisfies your curiosity of why we do what we do. Explanations of human behavior that will improve your relationships, your wellbeing, and your organization by helping you find your groove.
Episodes
3 days ago
3 days ago
Global behavior expert Ken Hughes joins us for a fast-paced, funny, and thought-provoking conversation about creativity, brand loyalty, and what it really takes to build emotional connections in a digital world. From painting his toenails to drinking his own urine (seriously), Ken shares lessons from a year of trying something new every day—alongside sharp insights on how companies can break out of routine thinking, embrace vulnerability, and create customer experiences that truly matter.
Topics
[0:00] Intro and Speed Round with Ken Hughes
[10:44] Efficiency vs. Creativity: Why Getting Lost Matters
[14:54] Creativity in the Workplace
[24:38] Emotional Loyalty and Brand Intimacy
[30:40] Brand Intimacy Examples: United and Virgin Airlines
[39:48] Emotional Intelligence in Leadership
[45:57] Advice for Leaders on Navigating Change
[48:13] Desert Island Music
[51:01] Grooving Session: The Role of Diversity and Creativity at Work
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