Stories, science and secrets from the world’s brightest thought-leaders. Behavioral Grooves is the podcast that satisfies your curiosity of why we do what we do. Explanations of human behavior that will improve your relationships, your wellbeing, and your organization by helping you find your groove.
Episodes
Monday Sep 29, 2025
Monday Sep 29, 2025
Richard Shotton joins us to reveal the behavioral science secrets behind 17 iconic brands — from Guinness and Snickers to Apple and Dyson. He explains how psychological biases like concreteness, trigger moments, and the illusion of effort drive real-world success, and why making things easy often beats motivation.
©2025 Behavioral Grooves
Topics
[0:00] Intro and speed round with Richard Shotton
[7:52] The single bias every marketer should know
[13:09] Guinness and the power of the pratfall effect
[19:32] Snickers, trigger moments, and habit formation
[26:51] Apple’s “1,000 songs in your pocket” and concreteness
[34:32] Dyson, the illusion of effort, and AI’s challenge
[43:25] Lessons on testing vs. relying on survey claims
[46:38] Desert island music
[49:41] Grooving session: key takeaways
[1:09:12] Event announcement
©2025 Behavioral Grooves
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