Stories, science and secrets from the world’s brightest thought-leaders. Behavioral Grooves is the podcast that satisfies your curiosity of why we do what we do. Explanations of human behavior that will improve your relationships, your wellbeing, and your organization by helping you find your groove.
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![[GROOVING SESSION] Attention: How to Capture It and Keep It with Ben Parr](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog2137480/Copy_of_Matthew_Willcox_Grooving_Session_on_Behavioral_Grooves74xae_300x300.png){kind=logo}
Sunday Jul 11, 2021
Sunday Jul 11, 2021
Continuing our series on Marketing and Employee Engagement this month, we were joined on our latest interview episode (#237) by Ben Parr, author of “Captivology: The Science of Capturing People's Attention” https://amzn.to/3ejByXB. His insights and research have valuable applications in marketing and entrepreneurship.
We’re also doing things a little differently this month on Behavioral Grooves. Instead of discussing Ben Parr’s interview in our Grooving Session at the end of the episode, we’ve decided to make it a separate episode. We suggest you listen to Ben’s interview first (#237), and then join us on this episode where we discuss the practical applications of his fascinating work:
- How to gain and maintain attention.
- The importance of intentionality and context.
- Why synthesizing and curating is vital in maintaining attention.
- And, mostly importantly, how to be yourself.
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