[NOTE: This episode is republished from #178 in October 2020.]

Kwame Christian, Esq. is the author of “Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict.” He is the host of two podcasts, “Negotiate Anything” and “Ask With Confidence.” He is a professor at The Ohio State University Law School and is the director of the American Negotiation Institute. Kwame’s educational background combines an undergraduate degree in psychology, a masters in public policy, and a juris doctor. Yup – a classic underachiever. (NOT)

Kurt and Tim got to talk to Kwame about the behavioral science hidden in his practical techniques. For instance, we discussed how to be more effective in negotiations by managing our emotions and how to reframe our negotiations as opportunities. He went on to say that negotiations are really “the art of discovery.” We also discussed the decades-old myth of the win-win negotiation – you guessed right: it’s a myth!

Kwame also dropped more sound-bite bombs in our conversation than any other guest. There are tons and tons of takeaways from this conversation that you can put to use in your work or home life right away.

And if that’s not enough, he’s got the most eclectic musical tastes of any guest on Behavioral Grooves so far. Check it out.

We are grateful to our friend Brian Ahearn who introduced us to Kwame in May 2020.

© 2021 Behavioral Grooves


Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/

Kwame on Negotiations: https://americannegotiationinstitute.com/

Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life: https://amzn.to/3E19685 

Kwame’s Podcast Negotiate Anything: https://podcasts.apple.com/us/podcast/negotiate-anything/id1101679010

Kwame’s TED talk: https://www.youtube.com/watch?v=F6Zg65eK9XU

Kwame as Ohio State Law Professor: https://moritzlaw.osu.edu/faculty/kwame-christian/

Cognitive Behavioral Therapy: https://www.mayoclinic.org/tests-procedures/cognitive-behavioral-therapy/about/pac-20384610

Matthew Walker, “Why We Sleep”: https://amzn.to/3tuMeZC 

Them-Us-Fit-Action: https://blog.cmbinfo.com/crc-2018-how-to-engage-todays-corporate-research-buyer

Behavioral Grooves Patreon page: https://www.patreon.com/behavioralgrooves 

Musical Links

Bob Marley “Wait in Vain”: https://www.youtube.com/watch?v=gtgP0EQmWVk

Calypso: https://www.youtube.com/watch?v=JpUh5wUBkbM

Soca (Soul Calypso): https://medium.com/@jada.steuart/soca-then-and-now-d5674e9f2b0c

Reggae: https://www.youtube.com/watch?v=NyscBx0UWkY

Dub Step: https://www.youtube.com/watch?v=JQ1txLdu6qg

Hip-hop: https://www.youtube.com/watch?v=4t-BLUi3eAI

Rap: https://www.youtube.com/watch?v=iGj3nv36M1o

Ska: https://www.youtube.com/watch?v=1Weu3b8Nd40

Smooth Jazz: https://www.youtube.com/watch?v=--cmYzvVASc

AC/DC: https://en.wikipedia.org/wiki/AC/DC

“Under the Graveyard” by Ozzie Osbourne: https://www.youtube.com/watch?v=iuzyA5gDa4E

Major Lazer: https://www.youtube.com/watch?v=YqeW9_5kURI

The Clash “Should I Stay or Should I Go”: https://www.youtube.com/watch?v=oGIFublvDes

The Police: https://www.youtube.com/watch?v=F4VjsqR5Vbc

George Benson “Breezin”: https://www.youtube.com/watch?v=kVc5rCl0BIs

Grover Washington “Just the Two of Us”: https://www.youtube.com/watch?v=IqX7WX6jFdw

David Benoit “Lucy and Linus”: https://www.youtube.com/watch?v=NOg17QnLGVs

Earl Klugh & Bob James: https://www.youtube.com/watch?v=YTOZxnBEPJA

Lee Ritenour: https://www.youtube.com/watch?v=oMXCSiufPYA

The Rippingtons: https://www.rippingtons.com/

How can behavioral science aid the mammoth task of vaccination the world against Covid? What common barriers cause vaccine hesitancy in populations around the globe? And how can behavioral design overcome them? 

Born out of frustration, while trying to eliminate Polio from Pakistan, the global behavioral design agency Common Thread (www.gocommonthread.com) was born. They use findings from psychology, anthropology, economics and sociology, to identify and analyze behavioral insights. Bringing a people-centered approach to the world's toughest public health problems.

We are delighted to be joined on this podcast episode with the co-founder, director and lead storyteller of Common Thread, Michael Coleman. He talks with us about his new publication, “The Little Jab Book: 18 Behavioral Science Strategies for Increasing Vaccination Uptake” (www.vax-up.org) and the global projects that he is currently collaborating on.


(6:24) Speed round questions.

(8:55) Applying behavioral science to global health concerns.

(9:47) How Common Thread was started and why it focuses on putting people at the center of public health problems.

(11:30) The complexities Mike faced with the Polio Eradication Plan in Pakistan.

(14:02) What is the mission of Common Thread?

(15:52) What tools does Common Thread use to change behavior?

(18:59) How can removing friction from decisions make a big difference in people’s responses?

(23:00) About The Little Jab Book: 18 Behavioral Science Strategies for Increasing Vaccination Uptake.

(25:33) Who The Little Jab Book is intended for?

(27:01) What are the barriers to vaccinating the world against Covid?

(31:50) How vaccine hesitant conversations can impact public health responses.

(34:28) Work with UNICEF to create individual country responses to vaccination barriers.

(39:16) What music would Mike take to a desert island? 

(41:43) How Common Thread uses music to foster an inclusive work culture.

(43:35) Grooving Session with Kurt and Tim summarizing the application of Mike’s insights.

Behavioral Grooves has a Patreon page to help fund our work, please consider donating a small amount to our podcast at www.patreon.com/behavioralgrooves. We also love reading your reviews, tweets and comments about the podcast; these help others find out about us too. But most of all, thanks for listening!

© 2021 Behavioral Grooves


Common Thread: www.gocommonthread.com/ 

Michael Coleman: www.gocommonthread.com/blog/person/michael-coleman/ 

Common Thread newsletter “The Stitch”: www.gocommonthread.com/the-stitch/ 

The Little Jab Book: 18 Behavioral Science Strategies for Increasing Vaccination Uptake: www.vax-up.org

Behavioral Insights lab set up with Gavi for immunization oriented to the global south: “From Idea to Immunization”: www.gocommonthread.com/work/global-gavi-bi/ 

Barry’s tea: www.barrystea.ie/

Sherine Guirguis: www.gocommonthread.com/about/ 

Harvard School of Public Health: www.hsph.harvard.edu/social-and-behavioral-sciences/ 

UNICEF: www.unicef.org/ 

The Global Vaccine Allowance: www.gavi.org

The Gates Foundation: www.gatesfoundation.org

Vax-Up: www.vax-up.org

PATH: www.path.org

BUSARA: www.busaracenter.org/ 

The New York Times Global Vaccination Tracker: https://nyti.ms/2WNx1Xt 

Rob Burnet, Well Told Story: www.africa-asa.com/rob-burnet/ 

Episode 202: How Chaning Jang Works Around Not Being WEIRD: www.behavioralgrooves.com/episode/how-chaning-jang-works-around-not-being-weird/

Episode 223: How Behavioral Science Can Impact Nonprofits: The Inspiring Story at Save The Children: www.behavioralgrooves.com/episode/behavioral-science-and-nonprofits/

Musical Links

 Nina Simone “Stars” (Montreux Festival in 1976): https://bit.ly/38Dv7Lz 

Jeff Buckley “Grace”: https://bit.ly/3BG9OW4 

Jeff Buckley (Live in Frankfurt, 1995): https://bit.ly/3h0XMi7 

The Tragically Hip “Ahead By a Century”: https://bit.ly/38G2kGm 

Common Thread Spotify Playlist: https://spoti.fi/3yHvsYf 

Tsegue-Maryam Guebrou, a 93 year old Ethiopian jazz pianist: https://spoti.fi/3zPhlBG

Podbean App

Play this podcast on Podbean App