Kurt and Tim have decades of experience applying BS (behavioral sciences) in corporate environments (and non-profits) and this episode walks through some tips that YOU can use to apply BS (behavioral sciences) to your workspace. We talk about sales incentives, employee recognition and general ways to get the BS (behavioral science) stuff going at your company. We outline some best practices: the need to start with a business problem, how to convince your boss (and your boss' boss), start small by creating a pilot, measure what is meaningful, and live with the results. If you have stories to share or questions you would like answered, fill in the form at www.behavioralgrooves.com or drop us a note in your review and we'll plan a follow-up podcast to share.
This podcast is Part 2 of a 2-part podcast. Our interview with Rob Burnet, founder of Well Told Story in Nairobi, Kenya went so well and so long that we decided to break it into two separate podcasts.
Part 2 begins with a Seth Godin story and gets into sociologist James Coleman’s working model of how social change occurs. Often referred to as Coleman’s Boat, Rob brought it up as a way to recognize the power of every individual’s behavior on social change.
Rob also detailed some research projects he’s embarked on with Tulane University and Cambridge University and how they’re gathering data from social media posts to measure the change in teenage attitudes toward (unprotected) sex. We expand the story of the Teaspoon Hustle and discovered that Scotsman living in Nairobi for 25 years still loves The Blues Brothers!
Thanks to Well Told Story for giving us permission to use "The Hustler" theme music from Shujazz!
This podcast is Part 1 of a 2-part podcast. Our interview with Rob Burnet, founder of Well Told Story in Nairobi, Kenya went so well and so long that we decided to break it into two separate podcasts.
In this episode, Part 1, we tee up the work that Rob did with the Ford Foundation and leading into the creation of Shujazz, the Nairobi-based graphic novel (or comic book). Shujazz means 'hero' in Sheng, the slang spoken by Kenyan youth. Rob shared the challenges he and his team faced in creating ways to improve the lives of the largely disenfranchised population of teenagers in a country where poverty and corruption run high. Shujazz – the hero – was their mythical creation to inspire healthier living. It’s a wonderful story and we end Part 1 of our podcast with the true tale of Winnie, a teenager hustling her own path to becoming bulletproof – a term used to signify she’s practicing safe sex and has a foot firmly planted on the ladder of success.
There is no musical grooving session at the end of Part 1 as we end with "The Hustler" theme music from Shujazz!
In this episode, we spoke with Michael Ahearne PhD, a professor and researcher at the University of Houston. Mike is an expert in sales incentives, so we talked about the behavioral issues that come to light with – mostly – bad incentive design. Mike’s work with Tom Steenburgh, PhD at the University of Virginia’s Darden School has introduced a new way of thinking about salespeople. This was highlighted in a Harvard Business Review article from July-August 2012 called "What Really Works." These two researchers coined the use of the terms Stars, Core and Laggards to describe salespeople on their performance journey. One of the things we took away from our conversation with Mike was that the emphasis on Stars and Laggards is overshadowing the Core performers – those in the middle 60%. We touched on some big mistakes common to sales incentive design and the importance of measurement. We also talked about the Baseball Hall of Fame, General Colin Powell, and automobile sales.
In our Grooving Session, Kurt and I wondered into talking about outdoor concert experiences and want to encourage everyone who loves music to check out Milwaukee's Summerfest. It's a high-quality festival with lots of good music.