From being a recording engineer at Prince's Paisley Park studios, to playing with the big-hair metal band Slave Raider to founding a successful Agile coaching business called Dev Jam, David Hussman has been forging his way one untraditional step at a time. 

Our interview with David quickly pegged him as the 'accidental behavioral scientist' and that played well throughout the discussion. We talked about chaos monkeys, constructionism, how important it is for Neil Young to know G-C-D chords (and to know what to do with them) and to do things that focus our attention on things that make people smile. 

Unlike pies and cakes, software development is never done. The behavioral aspects of how people interact with software - from the photo app on your phone to the way GPS could alert you gas stations nearby when you're low on fuel (connecting to your car's fuel system) or eateries (connecting your journey to the time of day) - need to be better constructed for the world we live in.

Hendrix vs. Van Halen - who would have thought it was such a difficult question. Listen in and find out. And check out David on Twitter at @davidhussman and let him know that Hendrix is the only correct answer.


Dr. Christina Gravert is a Post-Doc at the University of Gothenburg and Chief Behavioral Economist of Impactfully, a behavioral science consultancy. We talked to her from Gothenburg, Sweden, and we had a very interesting conversation about nudging. Christina has worked closely with Nobel laureate Richard Thaler and we thought she'd be a good one to talk to about nudging. 

Our discussion began by defining a nudge versus other policy or incentive decisions. We talked about how nudges came about, in part, because Richard Thaler started recording anomalies he witnessed in real-life behavior and how those behaviors were often at odds with what classical economic theories would have predicted.   We also talked about the evolving definition of Economic Utility and how it has morphed by the impact of behavioral economics. 

We also discussed utility functions in broader terms than simply time or financial utility. Although these are not new to the behavioral sciences, we found gravity in how our feelings of right and wrong are now included as a measure of utility. 

Most importantly, we had fun. Christina was a terrific interviewee and we are seriously going to pursue a Nudge-A-Thon in Minnesota in 2019!

You can follow her on twitter @C_A_Gravert.  

Christina offered a great song to define her passion for surfing: "Pefekte Welle" (Perfect Wave) by Juli. Sweet sounds and solid narrative. Highly recommended. 

In this episode, we spoke to Mark Horwitch, Partner for Co-Creation ~ Flexibility ~ Openness ~ Vision at Bain & Company about his remarkable new leadership model developed at Bain.

Leaders at Bain selected Mark to lead a team to develop a new leadership model with specific emphasis on improving employee retention and engagement.  He and his team examined thousands of leadership models in order to hone in on 32 distinct characteristics that they found drove leadership effectiveness. They discovered that leaders don't need to demonstrate all 32 characteristics to be effective. With just 4 of them, the leader can be seen as a truly inspirational.  The model can be found here or at

We discussed whether the Peter Drucker model for management is dead and Mark’s comments might surprise you. 

Of course, we talked about music and discovered that the KINKS is one of his favorite bands – a group not known for being shy about their dispositions. Neither is Mark.

Enjoy the discussion with Bain and Associates’ Mark Horwitch.


Podbean App

Play this podcast on Podbean App