This episode’s guest is Kyle Simenson, a marketing consultant who noted that ‘When marketing is good, you can’t see it.’ His comment instantly brought questions of malevolent and benevolent use of marketing data along with intention and the lines marketers draw when considering the uses of behavioral sciences.
Kyle’s work in digital strategy is particularly relevant in a world where big data can generate highly-tailored messages and can incorporate nudges that appeal to the unconscious mind of the customers. We talked about, on some levels, marketing is entirely behavioral. POC and SEM. Automation tools that observe the dynamics of human behavior. We discussed books from “Predictably Irrational” to the “Undoing Project” to Tim Ferriss’ book, “Tribe of Mentors” and they inspire Kyle to deliver insights to his clients. Our conversation also uncovered that Kyle is a not-so-in-the-closet Rolling Stones fan and “Tumbling Dice” would be his theme song.
We hope you enjoy this episode as much as we did recording it.
When we started our conversation with Silke Brittain by talking about her thrill-seeking nature and her background in gymnastics, we couldn't have predicted the deep conversation about influence mapping inside organizations. Silke is the managing director at Clearvoice.agency based in the UK and works with corporations to help them map communication pathways to determine ways to change the cultures of organizations.
She shared research that 3% of the people in an organization account for as much as 85% of the organization's change, all through informal influence. Her rigorous approach to analyzing situations, developing solutions based on informal communication, and creating influence maps inspired us to want to return to Clearvoice.agency's projects in the future.
Silke revealed that her theme song would be "We Are The Champions" by Queen, a UK band known for its subtle and informal influence on the world! Tim noted in the Grooving Session that one of his favorite UK bands is Tankus The Henge, led by frontman and sideshow barker Jaz Delorean, and Kurt jumped in by noting the carnival-style antics of Johnny on Wash Day, from Kurt's days at Somerfest, in Wisconsin. Ah, life is good with music.
Listen. Enjoy. Share. Repeat.
Bernardo Nunes, PhD believes that applying behavioral sciences to startups is the fastest way to get entrepreneurs up and running in a fast-changing world. At Growth Academy in Amsterdam, the students work in small teams over three months to build a company with the help of sophisticated machine learning tools as well as knowledgeable coaches and teachers.
In our conversation with Bernardo, we spoke at length about the ethics and regulations surrounding data privacy, how an article in The New York Times featuring David Laibson, PhD got Bernardo started down this path and how Frank Zappa's 3-song "Hot Rats" album would be his go-to for desert island listening. We had an important discussion about the interplay between policy and marketing and how they influence each other.
There is some background noise occasionally but we don't think it inhibits the quality of the interview. We hope you enjoy it.
Music: Theme song "Everywhere You Go" by Tim Houlihan and transitional music "Transfiguration" by Jon James. Used by permission.
"One begins with a judgment and ends with a judgment, and the purpose of facts and figures is to come in between them is to make the one you end with more accurate." This wise comment came from the grand-dad of Kal Turnbull, the founder of Change My View in the Reddit community.
In this interview, Kal shares his discoveries with a community of over 520,000 people willing to engage in civil discourse about views they currently don't buy into. The conversation began with a definition of Fisking (it's not dirty!) and when to consider using it and when not to.
Called by Elon Musk as the "most civil place on the web," Kal's community exchanges ideas in a way unlike anywhere else in our world. Kal noted that good conversations on opposing views require (1) Tone that avoids shame and accusation, (2) a general sense of dispassion (although passion is not a bad thing overall), and (3) Data to support the argument. Ultimately, Kal cites Socrates as the great example of engaging someone in a view-changing discussion.
Maybe most important of all our discussion topics was the comment: We don't ALWAYS need a view. Chew on that one for a while!
Kal is also a musician and, of course, we engaged in chatter about songwriting and performing. All enjoyable for us and we hope you enjoy it, too.